3D ANIMATED CORPORATE VIDEOS
Engineering, Mining, Manufacturing and more
3D animated corporate videos are our most popular area of production. We’ve helped customers from a variety of technical industries find their voice through visualisations, from mining and engineering, to medical device manufacturers and more. If medical animations are what you need, please visit our separate section here for recent projects. As our customer you’ll love our knack of turning complex ideas into simple yet compelling animated graphics that your audience will understand. Our visualisations are ideal for company staff training, company promotions, stakeholders, potential investors, the public, and much more. Everything looks better in 3D!
We are a full service studio and can help you with every stage of your project from concept to the screen. Don’t know how or where to start? No problem, visit our production guide, or call for a chat with Roger Aarons here.
“Imagine the possibilities with 3D animation!”
RIO TINTO mining processes/ marketing
AARONS CGI produced 3D animated corporate videos for the global mining giant Rio Tinto between 2008-2013 with the key role of simplifying challenging technical concepts within the organization and bringing them to life with eye-catching realism. The animations were developed for the Rio Tinto Innovation team and their associated researchers at Imperial College London. The presentations have been shown around the world demonstrating the company’s claims and achievements to investors, stakeholders, researchers, politicians and members of the public.
Images below show the process of froth flotation that uses air bubbles to selectively separate valuable minerals from waste solution.
Chris Goodes, the General Manager of Recovery, Technology and Innovation at Rio Tinto summed up his response to the work:
“…a fantastic piece of work that has received compliments at the highest levels in the organisation. From our perspective, a most useful communication tool which saves a ‘thousand words’ and many PowerPoint slides…”
As you can see, working with a small studio you can achieve BIG results – with the added benefit of keeping your sensitive projects as confidential as possible.
OUTOTEC Smelting furnace operations
Outotec commissioned AARONS CGI to produce a compelling 3D animated corporate video of their Top Submerged Lance or TSL Smelting Furnace complete with realistic 3D computer generated molten liquid metal behaving as accurately as possible in the hellish environment of an industrial furnace. The big challenge was making sure the animated liquid metal realistically adhered to the lance, a major feature of the technology, allowing it to stay cooler and thus last longer.
The final work featured at the Outotec display stand for the 2012 mining expo in Perth, Western Australia.
“Turn words into memorable images with 3D animated corporate videos.”
THERMAL BATTERY Energy storage investor video
AARONS CGI was commissioned to create a 3D animated corporate video demonstrating the process of storing renewable energy as heat, which is then harnessed as electricity on demand. The process is built on innovations in Organic Rankine Cycle (ORC) technology – a complex subject that needed to be conveyed to investors as simply as possible. The project required the creation of a realistic outdoor environment, as well as an easy to understand animated process of how the thermal battery system works. The animation was so well received that the company’s partner also uses their branding on the animation as well – a complement to the quality of our work! – one version is aimed at investors with prior technical knowledge, and the other, laypersons.
Paul Keen, CEO & Managing Director at Green Thermal Energy Technologies (gTET) summed up his response to the final work:
“Roger embarked upon our Thermal Battery animation video with scant engineering level data files and descriptions, and the result has been a highly intuitive and easily understood marketing tool that has proved invaluable in communicating our new technology to potential investors and clients. The result exceeded our expectations.”
Watch the full animations below:
POWER STATION Public awareness campaign
AARONS CGI created a 3D animated corporate video for the proposed TNG Eastern Creek Power Station currently under development in Sydney, NSW, Australia. The multi-million dollar project recycles waste products into green energy, building on technology currently used in Europe.
The animations were incorporated into the client’s own ‘live-action’ video aimed at informing local councils and residents of the plans. The animations continue to feature on various Australian national news networks.
Waste material not suitable for recycling is stored in a giant disused landfill.
“Discover the communication power of 3D animation.”
PARTICLE SIMULATION (NCIMP) Exfoliation of Vermiculite
The National Centre for Industrial Microwave Processing (NCIMP) based at Nottingham in UK, commissioned AARONS CGI to create a 3D animated corporate video of the company’s development of a prototype machine that expands Vermiculite particles ten times their original size, ideal for use in heat proofing products.
NORWOOD INDUSTRIES Printed marketing materials
AARONS CGI produced a 3D animated corporate video for Norwood Industries to introduce their exciting new website. The company manufactures printed products on both paper and advanced plastics for just about every industry – an animated folding airplane fitted the bill perfectly.
SUPREME HEATING Solar/ Hydronics process
AARONS CGI produced a variety of 3D animated corporate videos for Supreme Heating to simplify the concepts behind their solar and hydronic systems to potential buyers.
Armed with clear and powerful 3D animations that visually explain every process from start to finish, Rebecca Productions was able to deliver a powerful selling tool for their client.
(Directed by Rebecca Productions)
GROVE HOMES Architectural presentation
AARONS CGI can also create 3D architectural renderings like this one for Grove Homes. This school building project for a government client had to be designed to exacting specifications – with realistic sunlight to foresee the effect of heat on student class rooms at the hottest time of the day in summer-time Melbourne, Australia.
“Bring your concepts to life with 3D animated videos.”
COURT ROOM VIDEO Accident reconstructionThe Australian Government required a forensic 3D animation to recreate the infamous Lismore train accident in country Victoria, 2006. The 3D animation was used in court and helped determine whether fog, the lack of crossing signals, or even the train’s colour played a role in the crash.
PACIFIC DUNLOP Acoustic foam panels
Pacific Dunlop produces specialized acoustic foam panels designed to improve sound quality, and AARONS CGI was commissioned to create a realistic home theatre and recording studio to demonstrate its benefits.
As the primary target market was home theatre owners, an idea was devised to explain the use of the acoustic panels in simple terms – an analogy between sunlight hitting a projection screen spoiling the view, and sound echoing around a room colouring the sound.
ARBORCO Tree relocation
Perhaps our most unusual request for a 3D animated corporate video was for a tree relocation process for ARBORCO.