ADVERTISING
Television commercials (TVCs), Online ads, Marketing displays and more
The demand for 3D animations for TVCs and online advertising and promotions continues to grow. AARONS CGI can take your raw footage and edit it with special visual effects to help sell your product or service, or let us create something from scratch to meet your vision…
ONLINE PROMOTION Honda Jazz interactive campaign
AARONS CGI produced a series of 3D animations for an interactive online ad campaign with ad agency DRAFTFCB introducing all the main characters from the agency produced ‘Honda Jazz comes to town’ TVC campaign. The 3d animations involved talking cars for a behind-the-scenes Honda Jazz ‘carsting’ reel, as well as animated character loops for various interactive web pages promoting the new car.
The goal was to make sure that the online animations and graphics matched the complexity of the original TVC campaign which had a mammoth CG production value. In the end the client was thrilled with the result and AARONS CGI was proud to be part of this challenging project.
‘Jazz comes to town.’
Original agency TVC used as a guide
Sample scenes from the Honda
character animation
After the success of the campaign AARONS CGI also produced a special 3D animated promotional video animation introducing the advertising agency’s self-promotional showreel featuring the sassy Jazz character herself.
Ad agency DRAFTFCB promotional video produced by AARONS CGI
MOOSEHEAD VISUAL EFFECTS Hair care product TVC
Producing an animated TV commercial can be complex, especially when adding visual effects similar to those seen in big budget movies. The visual effects required in this TVC for Moosehead hair cream was no exception. AARONS CGI was tasked with ‘motion tracking’ the actor’s head movements, then adding computer modelled antlers that appear to stick to the actor’s heads which then animate and grow. The result is totally seamless and believable.
The TVC was shown on MTV and various Australian commercial TV networks.
CG antlers matched to actor’s head movements
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Moose Head TVC – 3D animation
“Communicate with the power of 3D animation!”
Let me help you make a difference.
Contact me today.
NORWOOD INDUSTRIES Printed marketing materials
AARONS CGI produced a 3D animated promotional video for Norwood Industries to introduce their exciting new website. The company manufactures printed products on both paper and advanced plastics for just about every industry – an animated folding airplane fitted the bill perfectly.
Norwood folding plane animation
Norwood plane storyboard
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FELCO Product promotion TVC (2007)
AARONS CGI created both 2D and 3D animations for a variety of TV commercials on Channel 31. Most notable is the TVC for Felco Swiss-made garden tools.
Felco TVC
Felco TVC
UNIVERSITY OF BALLARAT TVC Public awareness campaign
Helping the public to remember an important date can be a challenge. The University of Ballarat were able to get their Open Day message across in a fun and creative way in this 30 second animated TV commercial.
Production screen grab of animated calendar
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University of Ballarat Open Day TVC –
3D Animation
MOCK TVC Competition entry
Smiths Chips held a competition to create a fun and original TVC idea for their Doritos product. We just couldn’t resist the chance to enter our attempt which was made entirely in 3D. Got a great idea for that next animated TVC, but are afraid of the costs? Give us a call.
Doritos (mock) TVC – 3D animation
GOT ONE TVCs Various regional campaigns
Back in the early 2000’s AARONS CGI created various regional TV commercials for the fishing store franchise Got One. The campaigns featured animated Easter eggs, leaping Barramundis, a ‘flapping fish’ logo and others.
An early animation created for Got One, TVC with 3D animation (early 2000)
CATHOLIC HOMES Animated flying logo
A big part of computer animation is flying logos. AARONS CGI can take your existing logo and give it a whole new spin. Catholic Homes required their corporate logo to literally fly into the screen. Their original 2D bird design was re-created and brought to life in 3D. Contact us today and see how we can add excitement to your most important marketing asset.
Catholic Homes flying logo animation
TVC Health product promotion
AARONS CGI created the animated content for Valeant Pharmaceuticals/ Brand Power Canada.
Cold FX TVC with 3D animation
CHANNEL 9 Station identifier (remake)
The Channel 9 TV network has always been known for its great station ‘idents’, particularly the ‘glossy balls’. We couldn’t resist remaking it ourselves. Need a flying logo or channel ident? We can help you.
Channel 9 station ID remake
TELEVISION SERIES Editing /visual effects
AARONS CGI edited 18 episodes including visual effects for the TV series The Garden Tap, a popular gardening show on Channel 31, and regional TV Victoria. “Roger Aarons is a talented editor… His work lifted and improved the show enormously.” Margot McDonald Executive Producer.
Of particular note was a special episode featuring the Chelsea Flower Show in the UK where the participating sponsor met the Queen.
The Garden Tap TV show – sample
Another episode featured an animated olive character that danced along with the tap dancing host, with comedian Tracy Harvie.
This clip demonstrates much of the fun and snappy video editing on the gardening show.
The Garden Tap TV show – video editing
Executive producer, Margot McDonald
BLUNDSTONE Product training/marketing
Blundstone shoe soul – 3D animation
Explaining the inner-workings of a work boot to sales executives and internet visitors might seem mundane, but with 3D animation the structure of a shoe’s sole can be seen as something fascinating. Blundstone required an exciting 3D animated corporate video of their latest sole design requiring the various components to be assembled over time.
Image used in a magazine and poster campaign
FE TECHNOLOGIES Self-loan library scanner
AARONS CGI created several animations for FE Technologies for their automated self-loan station for public libraries around Australia and abroad.
Screen grab of self-loan kiosk
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Self-service loan station (FE Technologies)
Final frame of the animation
FE Technologies self loan animation
ADVERTORIAL Soil treatment
Olsen’s Greenbio needed to show the benefits of it’s soil treatment product that contains micro-bacteria and other chemicals to help plants thrive using less water, and release more oxygen into the environment. The 3D animated corporate video advertorial was produced as a DVD to accompany a garden magazine sold at newsagents.
Opening animation to the advertorial
Olsen’s Green Bio – 3D animation
DERMAVEEN TVC Eczema cream
This animated TV commercial snippet demonstrates the effectiveness of a cream that prevents drying and cracking of the skin, or Eczema.
Eczema cream TVC – 3D animation
DISPLAY ANIMATION Interactive floor display
Dine at The Salmon Shop in Melbourne and you’ll be welcomed by an interactive floor display featuring 3D computer generated salmon made by AARONS CGI that cleverly interact with your movements!
Animated salmon rig
“Add power to your brand with 3D animation.”
I am Roger Aarons, founder of Aarons CGI.
Contact me today.
