AARONS CGI - 3D animation studio based in Melbourne, Australia

Corporate projects are our most popular area of production. Whether you are showcasing your new product or service or demonstrating how to install a widget, 3D animation is a powerful tool indeed. Not only should your message speak to those in the industry, it should also speak to those wishing to entering it, like investors - because who knows who's watching?

Explaining the inner-workings of a work boot to sales executives and internet visitors might seem mundane, but with 3D animation the structure of a shoe's sole can be seen as something fascinating. Here the client required an exciting visual representation of their latest sole design requiring the various components to be assembled over time. The animation is designed for retail executives and the internet.

Olsen's needed to show the benefits of it's soil treatment product that contains micro-bacteria and other chemicals to help plants thrive using less water as well as release more oxygen into the environment.

The Australian Government required a forensic animation to recreate the infamous Lismore train accident in country Victoria 2006. The animation was used in court and helped determine the whether fog, the lack of crossing signals, or even the train's colour played a role in the crash.

Perhaps the most popular use of our 3D animation has been in the creation of product demonstration and installation. Pacific Dunlop produces specialized acoustic foam panels designed to improve sound quality in home theatres and recording studios and AARONS CGI was called upon to create a realistic home theatre and recording studio to demonstrate its benefits.

As the primary target market is home theatre owners an idea was devised to explain the use of the acoustic panels in simple terms. The concept uses an analogy between sunlight hitting a projection screen and sound echoing around a room. By closing the curtains you reduce the light in the room much the same way as you would use foam panels to absorb sound waves bouncing around the room.

Blocked airway

The medical world is also taking advantage of the wonders of 3D animation. The Epworth Sleep Centre required a life-like representation of a patient suffering from Sleep Apnea - a severe form of snoring whereby the soft palate at the roof off the mouth relaxes along with the tongue to fall to the back of the throat thus cutting off air flow. The animation produced by AARONS CGI successfully depicts the process and more medical animation work is in the pipeline.

In the case of the GWC GROUP's trenchless pipeline project, a task arose to create a representation of a proposed pipeline to be installed between two major towns in Victoria for a trade-show video. Also, the TIC Group required 3D animation for their corporate video that demonstrates their asset management system. AARONS CGI is best at creating animation that adds interest as well as information.

The same approach has also been used in many other corporate videos. Perhaps our most unusual request was a tree relocation animation for ARBORCO.

3D animation is also an excellent way to show the assembly of components as in this animation that shows the assembly of a support bracket for an above ground swimming pool.

AARONS CGI has the ability to recreate your materials into 3D models what ever they may be. Bondor required various animations that show their panel are designed for extremes in temperature.

Here the TIC Group required an animation that shows retailers the benefits of its single source asset collection and sorting system.

Talk to AARONS CGI today to discuss your next project, and take advantage of the wonders of 3D animation to deliver your message.